01 — Poster
Diesel — 2026
The Wild Within
A 90s fashion documentary spec campaign for Diesel — a girl and a wolf, living without explanation.
02 — Video
The Ask
A fashion campaign in the spirit of Diesel's rebellious 80s and 90s archive. Shot for social and digital. One clear point of view.
Thinking
The wolf is not a prop. It is an equal. The campaign only works if both subjects — human and animal — are treated with the same indifference to spectators. The moment anyone reacts, the spell breaks.
Creative Direction
35 mm analog documentary. No directed looks, no fashion poses. A woman in Diesel living her ordinary day alongside a white wolf who chose to be there. Every scene ordinary. Every frame irreducible. POWER IN BEING YOURSELF.
Result
POWER IN BEING YOURSELF. We built the campaign on one image: a woman in Diesel who chose a wolf as her companion — not a pet, but an equal who decided to stay. Shot in 35 mm analog documentary style, echoing Diesel's rebellious 80s and 90s archive.
03 — Carousel
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